General Video Statistics

• 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)

• Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)

• Video promotion is over 6 times more effective than print and online (b2bmarketing.net)

• A minute of video is worth 1.8 million words (Forrester Research)

• Professionally produced video optimised for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video (Comscore)

• Over half of 25-54 year olds share video online (eMarketer)

Video For Websites

• Retail site visitors who view video stay two minutes longer on average (Comscore)

• 73% of consumers are more likely to make a purchase after watching a video (ReelSEO)

• 96% of consumers find videos helpful for making online purchase decisions (ReelSEO)

• The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)

• Posts with videos included will attract 3 times more in-linking domains than a plain text post (Moz)

• Videos in universal search results have a 41% higher click-through rate than plain-text results (Econsultancy)

• Using video on landing pages increases conversion rates by 80% (EyeView Digital

Video For Social Media

• Of the top 50 most-shared pieces of content, 48% were video, and 24% were image-based (Moz)

• YouTube receives over 1 billion unique visitors each month (YouTube)

• Over 6 billion hours of video are watched each month on YouTube – that’s 50 % more than last year and equates to almost an hour for every person on the Earth (YouTube)

• YouTube is now 28% of all Google searches (Google)

• YouTube reaches more adults aged 18-34 than any TV network (Nielsen)

Video For Mobile

• Mobile makes up almost 40% of YouTube’s global watch time (YouTube)

• Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users (Forbes)

Video For Email

• 82% of Marketers say that video email marketing is effective (ReelSEO)

• Approximately half of marketers who use video in email campaigns see a 20% increased click-through rates, increased time spent reading the email, and increased sharing and forwarding (eMarketer)

Online Video Advertising

• Marketing agencies will spend 83% more on their video advertising campaigns in 2014 than they did in 2013 (ReelSEO)

• 31% of brands say they will pull campaign funds from broadcast TV advertising to invest in video advertising, up from 19% last year (ReelSEO)

• 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago (MediaPost)