What Type of Video Does Your Business Need? (A Simple Guide for Owners)

If you’ve been thinking about using video for your business, you’re not alone. Video has become one of the most effective ways to build trust, explain what you do, and attract new customers — but there’s one big challenge:

Most business owners don’t know which type of video to create first.

Do you start with an introduction video?
A testimonial?
Short social clips?

This guide will walk you through the main types of business videos, what they’re best for, and how to choose the right one based on your goals.

Company / Brand Introduction Video

Best for: clearly explaining who you are and why your business matters

A company introduction video is often the foundation piece. It tells viewers:

• Who you are

• Who you help

• What makes your business different

• Why they should trust you

Think of it as your “start here” video.

These work especially well on:

• your homepage

• about page

• Google Business listing

• email introductions

➡️ Learn more about our Brand & Company Introduction Videos

Testimonial & Interview Videos

Best for: building credibility and social proof

When real customers share their experiences on camera, it’s incredibly persuasive. Testimonial and interview videos:

• answer doubts future customers may have

• show real outcomes

• build trust quickly

• humanize your business

They are ideal for:

• service pages

• landing pages

• remarketing

• social clips

➡️ See examples and details on Testimonial & Interview Videos

Social Media Content Videos

Best for: staying visible and top-of-mind

Short-form content keeps your brand active and engaging. These videos help:

• share quick tips

• highlight services

• show behind-the-scenes moments

• promote offers

• build familiarity over time

Platforms they work great on:

• Instagram

• Facebook

• YouTube Shorts

• TikTok

• LinkedIn

➡️ Explore our Social Media Video Content Creation

Drone Video & Photography

Best for: showcasing scale, property, locations, and impact

Drone footage instantly elevates production value. It’s perfect for:

• construction projects

• facilities and campuses

• communities and developments

• outdoor venues

And of course — everything is captured safely and FAA compliant.

➡️ Learn more about Drone Video & Photography Services

Training & Course Videos

Best for: consistent instruction and scalable learning

Training videos can:

• save time

• lower onboarding costs

• improve consistency

• document important processes

Whether it’s employee training or online course content, these videos can continue working for your business for years.

➡️ See our Training & Course Video Production

Live Event Video Production

Best for: capturing moments that only happen once

When you host a conference, seminar, or workshop, professional video lets you:

• share highlights online

• create recap videos

• reuse content for marketing

• provide replays to attendees

➡️ Explore our Live Event Audio & Video Production

Commercial & Promotional Videos

Best for: driving action and conversions

Commercial-style videos are created for a clear purpose:

• booking appointments

• calling your business

• purchasing a product

• visiting your website

They’re polished, intentional, and designed to perform.

➡️ Learn more about Commercial Video Production

So Which Video Should You Start With?

Here’s a simple way to decide:

• Confusion about what you do? → Start with a Company Introduction video

• People don’t fully trust yet? → Start with Testimonials

• You need online visibility? → Social Media videos

• You repeat training constantly? → Training videos

• You’re launching something new? → Promotional video

• Your location matters visually? → Add Drone footage

And remember — you don’t need everything at once. A focused strategy is always better than trying to do everything at the same time.